Bollywood star Deepika Padukone is the new brand ambassador of Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi. Her husband, actor Ranveer Singh, has been the brand ambassador since 2023. Padukone joins him now to show together how Abu Dhabi connects with travellers globally.

Padukone said: “Travel is always more meaningful when it is with the people you love. Ranveer has explored and celebrated Abu Dhabi with so much passion over the last three years, and now I get to join him on this journey. I cannot wait to travel, explore, and experience everything this beautiful city has to offer – from its vibrant traditions to the warmth of being welcomed like family. Excited for what is ahead with Abu Dhabi!”

She will be sharing her journey through Abu Dhabi, spotlighting the emirate’s vastness, cultural richness, and seasonal offerings, for the Indian audience.

Singh said, “Abu Dhabi is the ultimate family hotspot. They have it all: culture, adventure, beaches, entertainment, you name it. I am incredibly proud to have shared this city with the world over the years, and what makes me even happier is that I now get to experience this journey with my wife who joins in as a brand ambassador, Deepika. We are celebrating everything that makes Abu Dhabi so special – from its family friendly attractions to the warmth of Emirati hospitality, it is a place where people come to create memories for life.”

Padukone will campaign for Abu Dhabi through brand films and storytelling. – editor@nrifocus.com