The Landmark Group with over 2,000 retail stores across the Middle East, India and Southeast Asia, has a new head of audience in Dubai in its retail media team Landmark Reach. Vivek Mishra, who had stints with Nielsen and Tata Consultancy Service in the US prior to Barc where he was vice-president digital products & business for five years till 2022, has been hired for this position.
The last two years, Mishra was with Aqilliz in Dubai, where he led the development of innovative data solutions across multiple markets. He built privacy-compliant audience targeting solutions and managed large-scale data implementations.
Sohail Nawaz, head of media retail Landmark group, said that Mishra would be leveraging their first-party data from millions of loyalty customers to create value for their brand partners across the Landmark group ecosystem and the open internet. “Looking forward to the impact he’ll make in shaping the future of our retail media business across the trinity of channels,” he added. – editor@nrifocus.com
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