‘Awakened Grace’: UAE brand Ashita Fernandes unveils its sustainable linen collection

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Dubai-based ready-to-wear label Ashita Fernandes has launched its latest collection, ‘Awakened Grace’. With a presence in Mumbai as well, the brand’s founder and designer Ashita Fernandes says, “With Awakened Grace, I wanted to design pieces that are exciting yet timeless, effortless to wear, and crafted to last. My focus is always on combining thoughtful design with quality and purpose.”

Featuring one-of-a-kind reversible garments, modular layers, and timeless tailoring, each piece is designed to be worn multiple ways, reducing excess while expanding wearability.

Rooted in classic luxury codes of craftsmanship and quality, the collection carries the label’s signature sense of suspended elegance, where restraint becomes a statement.

“When I started this brand, my goal was to create clothes that are beautiful but also meaningful,” says Fernandes.

Priced between Rs.10,000 and Rs. 20,000, the collection is made of crisp linens, clean lines, and thoughtful color coordination. Each piece is designed to move seamlessly between moments, celebrating versatility with one-of-a-kind reversible styles, crafted for modern lives that demand adaptability.

From fluid abayas painted with blooms of passion, to structured suits softened with lace, from dresses embroidered with dreamlike motifs to flowing co-ords in shades of wine, dusk, and midnight, Awakened Grace weaves contrasts into harmony.

Silhouettes move fluidly between soft and structured: flowing forms accented with delicate florals sit alongside tailored suits with lace detailing, embroidered dresses, and refined co-ords in deep, enduring hues of wine, dusk, and midnight. Every design promises to balance elegance with everyday practicality, allowing the wearer to transition seamlessly across myriad settings.

Beaded fringe, shift dresses, all-over embellishments, luxury-coded hues like chocolate brown and deep burgundy, besides cargo pockets and structured khaki colours set the collection apart. – editor@nrifocus.com

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