RuDo Wealth, a data-driven wealthtech platform licensed by the Financial Services Regulatory Authority (FSRA) under Abu Dhabi Global Market (ADGM), has announced early access to its pioneering Digital Advisory platform for NRIs in the UAE.

The platform leverages factor-based investing to deliver long-term, risk-adjusted returns through a transparent three-tier advisory model, which is data-driven, and offers affordable solution for emerging and affluent NRIs keen on smarter, global wealth management.

For NRIs with established portfolios exceeding AED 500,000, RuDo’s Elite Wealth Advisory introduces a performance-aligned fee structure, where advisory fees are directly tied to client outcomes, a first in the UAE wealth management industry.

While Digital Advisory starts at just 0.25%, Personal Advisory at 0.50% adds dedicated advisor support for complex cross-border planning.

RuDo Wealth, which is backed by USD 1 Million in funding, aims to bridge a long-standing gap in cross-border financial advisory.

“The UAE is home to more than 3.5 million NRIs, with nearly 40%, over 1.4 million white-collar professionals, falling into the ’emerging and affluent’ segment.

These investors need professional wealth advisory and goal-based planning, not just another DIY investing app or product-selling broker. Yet they don’t meet the AED 5 million+ minimums for private banking. RuDo Wealth bridges this ‘advisory gap’ with a transparent, goal-based, cross-border wealth platform that delivers institutional-grade strategies at accessible pricing,” said Alok Kumar, co-founder, RuDo Wealth.

To assert that RuDo Wealth is not just another robo-advisor, another co-founder Masooma Elahi, said, “The wealth industry hasn’t evolved for today’s global NRIs. They deserve access to institutional-grade advice without bias, complexity, or hidden costs. RuDo empowers them to invest intelligently, across borders, with clarity and confidence.”

The three-tier model, from automated digital advisory to high-touch elite wealth advisory, is expected to offer clients the right level of guidance at every stage of wealth management. – editor@nrifocus.com